{"id":245,"date":"2014-04-18T09:54:50","date_gmt":"2014-04-18T09:54:50","guid":{"rendered":"http:\/\/www.mba-mondays-illustrated.com\/?p=245"},"modified":"2024-02-21T21:19:16","modified_gmt":"2024-02-21T21:19:16","slug":"purchasing-power-parity","status":"publish","type":"post","link":"https:\/\/mba-mondays-illustrated.com\/2014\/04\/purchasing-power-parity\/","title":{"rendered":"Purchasing Power Parity"},"content":{"rendered":"

\"024<\/p>\n

Continuing the international theme, we are going to talk about Purchasing Power Parity<\/a>\u00a0today on MBA Mondays<\/a>. I learned about purchasing power parity in business school and it has always helped think about international exchange rates. The theory is far from perfect and fails miserably in many situations, but I still think the basic construct of purchasing power parity is something everyone in business should understand.<\/p>\n

The basic concept is this: a basket of goods that are traded between markets should cost the same in different markets. My favorite example is the “Big Mac Index<\/a>” which is calculated and published annually by The Economist<\/a>. If a Big Mac costs $4 in the US and 3 pounds in the UK, then the proper exchange rate between the two currencies should be four dollars to three pounds which works out to be 1.33 dollars per pound.<\/p>\n

The reason I like the Big Mac index is it is simple to understand. A Big Mac is not a “basket of goods” however and a more comprehensive basket of goods is normally used to calculate purchasing power parity of different countries.<\/p>\n

That said, I will use the Big Mac index one more time to explain how purchasing power parity can be used to determine of a currency is overvalued or undervalued. This example comes from wikipedia:<\/p>\n

Using figures in July 2008:<\/p>\n